Developing an Effective Marketing Plan

Developing an Effective Marketing Plan

  • Date of Seminar: 24, 25 & 26 September 2018
    From 17:00 till 20:00
  • Duration: 9 hours spread over 3 days
  • Location : West Hall, Beirut Symposium Executive Centre, Wardieh Street, Sin el-Fil, Beirut, Lebanon
  • Instructor: Sarine Bistany

The purpose of this seminar is to enable participants prepare a marketing plan for their business by spending marketing time and effort on matters that will drive the organization’s business to successful frontiers.

Price : $300

  • Seminar Objectives

    This seminar provides the participants with the knowledge needed to develop a comprehensive & effective marketing plan in order to create new or improve current marketing strategies leading to business growth and success.

  • Outline

    • Introduction;
    • The Process Flow;
    • Marketing Plan Elements;
    • Markets, Messages and Media;
    • Social Media Considerations;
    • Other Elements and Tools;
    • Some Words on Networking;
    • What's In It For You;

  • Target Audience

    • Entrepreneurs
    • Solopreneurs
    • Small Business Owners
    • Marketing Managers
    • Product Managers
    • Social Media Managers
    • Others looking for knowledge and insights into marketing today;

  • Delivery Method

    The seminar features a series of lectures supported by discussion sessions, practical examples, illustrations & case studies in key areas.

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Co-Founder & Director
Innovative, vibrant and determined personality. For more than 8 years, Sarine has built a solid marketing experience delivering profitable solutions to attract, maintain and build solid corporate brands. Throughout her career, she has also developed a distinct talent for formulating strategic marketing plans, event and budget planning, enhancing corporate brand identity and delivering value. Her ability to connect with others was innate; planning and executing major product launches became her field of specialization. She enjoyed rolling out a number of large scale corporate events including brand campaigns and communicating with agencies and suppliers. Her training experience is very diverse and extensive, relating to: Strategic Marketing Decisions; Data Based Marketing & E-marketing; Event planning & execution including public and media relations; Integrated Marketing Communications; Corporate Brand Development; Vendor and client communication; Introduction to Marketing (including market research, different Channels, CRM and data mining; Customer Led Marketing; Delivering Value Proposition and Strategic Marketing Sarine holds a Bachelor of Arts Degree in Advertising and Marketing from Notre Dame University, Louaize, followed with a Master of Science Degree in Marketing Management awarded from Southampton University, England.
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